ABOUT US

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You’re not like everyone else -- so why should you sound the same as everyone else? Stand out with an 'About Us' page that shows off who you really are.
That’s exactly what video production company LessFilms accomplishes on its site using witty copy and the image of a large, tatted-up wrestler. (Yes, a wrestler.) Although the wrestler dude and the funny headlines have nothing to do with LessFilms' business model or product, they show off the founders’ sense of humor and give the brand a personality.
For your 'About Us' page, you don't need to pretend to be a comedian if that isn't part of your brand's personality. Find another aspect of your brand's personality to showcase and make a lasting impression on your website visitors.